As part of one of the world’s finest public universities, UBC Sauder School of Business pursues excellence in research and teaching to inspire and educate responsible leaders who improve business, drive innovation, and generate prosperity in British Columbia and throughout the world.
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When consumers know their data is being sold, they’re less likely to share: study
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Seeing stars: consumers think products with star ratings are better than they really are
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Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works
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Politics and portfolios: UBC study shows more investors are choosing stocks along political lines
