Toolkit

The Global Network for Advanced Management Toolkit is a set of resources for our member schools and their communities to engage, communicate, and promote network activities. 

Global Network Week Resources

Logos and Printed Materials

Promotion and Best Practices

Social Media

Executive Education

Contact

Share your Global Network Week photos! Email 


I. Global Network Weeks


Share Your Experience

During each Global Network Week, we encourage participating schools, students, faculty and staff to share their experiences. Our goal is to support engagement across the experiences and promote the Global Network experience broadly.

  • Use the hashtag: #GNW2019
  • Follow and RT: @advancedmgmt (and participating schools)
  • Search #GNW2019 on Twitter and Instagram and SHARE student & school updates.



Suggested Social Posts

Share and tag events, experiences, news, and profiles related to the #GNW2019 experience:

  • Your School: Networked learning is here. We're pleased to welcome students from @advancedmgmt schools and programs for #GNW2019 URL
  • General: Networked learning is here. Students from Global Network schools and programs are participating in #GNW2019 course modules.
  • School Spotlights from @Advancedmgmt: [example] #GNW2019 Spotlight: “Germany: Technological Innovation, ‘Mittelstand’, Entrepreneurship” @ESMTBerlin URL



#GNW2019 Resources 
 

#GNW2019
Download (png)

 

 

II. Logos & Printed Materials

We encourage Global Network member schools to use our logo in your school’s print materials and on the web where appropriate. Here are a few resources to help you promote the Global Network for Advanced Management to your school’s community.


brochures
 

Global Network Brochure

Global Network Brochure [pdf]



School LOGOS

Global Network School Logos 
If you'd like to update your logo file, email: info@advancedmanagement.net



Global Network LOGOS

Global Network Horizontal Logo [jpeg]
Global Network Horizontal Logo [eps]
 

Global Network Stacked Logo [jpeg]


Global Network Square Logo [png]

 

Global Network Perspectives Logo [svg]
 

 


III. Promotion & Best Practices

Below are some examples of suggested placement and best practices for use of the Global Network logo on school websites. We recommend placing your logo with a link back to advancedmanagement.net on your home page, global outreach or initiatives page, and/or footer.


Global Network Perspectives

Share on your site: RSS Feed

School Homepage and Website Footer

Examples: Hitotsubashi ICSUGBS  • Yale SOMLagos Business SchoolUCD SmurfitFGV EAESP Asian Institute of ManagementUniversity of Indonesia Faculty of Economics

On Global Outreach Web Pages

Examples: Haas School of Business

With Association or Partners’ Logos

Examples: HKUSTHKUST (second example) • UGBS • Koç University GSB •  NUS • UCD Smurfit • UCT GSB

 


IV. Social Media 


Global Network Social Profiles

Global Network on Twitter •  Global Network on Instagram •  Global Network on Facebook • Global Network on Linkedin • Global Network on Tumblr

Global Network Schools on Twitter

@AIM_edu •  @BerkeleyHaas •  @EGADEnews • @ESMTBerlin • @FGV-EASP • @HECParis • @HitotsubashiICS • @HKUSTmba  • @IEBusiness • @INCAE •  @IIMBangalore • @KocUniGSB •  @OxfordSBS@MBAUC • @RBSRenmin • @UBCSauderSchool • @SmurfitSchool •  @SNUBiz • @univ_indonesia @HumasFEBUI • @UCTGSB • @YaleSOM

Global Network Schools on Facebook

Asian Institute of Management • EGADE Business School, Tecnológico de Monterrey • ESMT • School of Management, Fudan UniversityHEC • IE Business School • Indian Institute of Management Bangalore • Koç University Graduate School of BusinessPontificia Universidad Catolica de Chile School of Business – MBA-UC . •  Saïd Business School, University of Oxford •  UCD Michael Smurfit Graduate Business School • Yale School of Management

Global Network Schools on LinkedIn

ESMT • School of Management, Fudan University • HEC • HKUST • IE Business School • Indian Institute of Management Bangalore • Pontificia Universidad Católica de Chile School of Business •  Saïd Business School, University of Oxford • School of Business, Renmin University of China • UCD Michael Smurfit Graduate Business School • Yale School of Management

Global Network Schools on Instagram

@esmtberlin • @hecparismba@hitotsubashi_ics@hkust • @IEBusiness@lbsnigeria @ubcsauderschool@kocuniversity@londonschoolofeconomics@nus_singapore • @oxfordsbs •  @YaleSOM


IV. Executive Education

Social Media

Support the program by promoting it on participating school owned social media channels, like Facebook, LinkedIn, and Twitter. Below are some best practices and guidance for promoting the Global Network certificate on social.

Best Practices

  • Share articles from your school's publications (the equivalent of Yale Insights for Yale SOM).  Supplement those posts with articles from Global Network Perspectives.
  • Retweet other schools’ posts that use the #GNexecutives hashtag
  • Promote the Global Network and certificate 2-4 times per month
  • Add the hashtag #GNexecutives to posts about your qualifying programs to let your audience know those programs are part of the Certificate of Excellence program
  • Use the share button on Global Network Perspectives articles
  • When posting, focus on the expertise your school has to offer, and how that might fit into a learning path for prospective participants.

 

Hashtag

#GNExecutives

 

Sample Promotional Posts

 

     

    IMAGES AND GRAPHICS

    Below are some files to use in social media posts, on websites, in emails, etc. to help visually tell the story of the certificate program. If you have images you'd to add to this list for other schools to use, please email Kristen Sorek West.

    Global Network Certificate

    Global Network Map

    Smurfit Exec Ed Picture of Two Discussing

    Smurfit Exec Ed Picture-1 [jpg]               

    Smurfit Exec Ed Picture of Seated Group

    Smurfit Exec Ed Picture-2 [jpg]

    Smurfit Exec Ed Picture of Smiling Group

    Smurfit Exec Ed Pic-3 [jpg]

    Smurfit Exec Ed Picture of Seated Female Participant

    Smurfit Exec Ed Pic-4 [jpg]

     

    Justification Letter

    Help prospective participants better explain the benefits of the certificate program to their supervisor. Share the following justification letter on the program website and in follow-up emails.

    Justification Letter for Certificate [docx]

     

    EMAIL TEMPLATES

    Increase awareness and interest of the certificate among your prospective participants and alumni. Below are some sample emails that can help your team start and continue a conversation about the certificate program. 

    Post-Program GN Email Template [docx]

    GN Certificate FAQ Email Template [docx]

    GN Certificate Journey Email Template [docx]

     

    Certificate Brochure

    Compiled into a streamlined two-page PDF, this program overview is great to include on program web pages and in follow-up emails, and print and distribute at the office and events.

    Global Network Certificate Brochure [pdf]

     

    Testimonials

    As participants complete the certificate new testimonials will be added here and to the 'Testimonial' page on the program website.

    The program is excellent and enhanced my knowledge in both academic and business areas. Throughout the courses organized by different institutions in different countries I met a lot of good friends and gained valuable connections with top leaders in different professions over the world. The capstone project provided me the opportunity to reflect and consolidate the knowledge I learned. The supervisors gave me the insight on how to incorporate academic theories to my business. Overall, it’s a great program that is highly recommended to those senior executives who would like to strive for excellence.

    Tony Yip, Certificate of Excellence in Global Business, 2017


    V. Contact

    Global Network: Elizabeth Wilkinson

    Suggest a Story or Social Media Idea/Question: Matthew O’Rourke