Global Network Perspectives | The Global Network for Advanced Management

An Ideas-Based Online Magazine of the Global Network for Advanced Management

Displaying 13 - 18 of 18 articles

Beset by Knock-offs, Designers Get Creative – And Earn Some Free Publicity

UBC Sauder School of Business Canada
The Moment of Truth in Marketing

UCD Michael Smurfit Graduate Business School Ireland
Can Guilt Make You Happy?

Yale School of Management United States
Don’t Say 'Sorry': Proactively Build Your Customers’ Resistance Against Service Failure

ESMT Berlin Germany
The Marketing of Christmas

UCD Michael Smurfit Graduate Business School Ireland
7 Must Do’s for Successful Luxury Goods Marketing

ESMT Berlin Germany