An Ideas-Based Online Magazine of the Global Network for Advanced Management
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When consumers know their data is being sold, they’re less likely to share: study
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Seeing stars: consumers think products with star ratings are better than they really are
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Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works
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The New Demands of Customer Experience
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Retailers Can Still Succeed—But They Need to Embrace Change
University of Cape Town Graduate School of Business South Africa
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Why Consumers Stockpile Rather Than Spend Loyalty-Program Points
HEC Paris France
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Welfare Recipients Seen as Immoral for Buying Ethical Products
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The Surprising Benefits of Television Commercials
Hong Kong University of Science and Technology Business School Hong Kong SAR China
