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Daylight Savings Time Sees ‘Sleepy Consumers’ Seeking More Variety
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The Magic of Apple’s Buzz Machine
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Disrupting Marketing: Tech and the Business of Selling
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Why Consumers Stockpile Rather Than Spend Loyalty-Program Points
HEC Paris France
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When Do Customers Get What They Expect?
ESMT Berlin Germany
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Mergers and Acquisitions as a Growth Strategy—Is Bigger Better?
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The Power of Brand Equity: Pokémon Go
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How Consumers Shop Online
Hong Kong University of Science and Technology Business School Hong Kong SAR China
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The Surprising Benefits of Television Commercials
Hong Kong University of Science and Technology Business School Hong Kong SAR China
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How Do You Make a New Product a Global Success?
Global Network for Advanced Management
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Beset by Knock-offs, Designers Get Creative – And Earn Some Free Publicity