Pricing is part art and part science. We will discuss both perspectives during the term. The course discusses pricing concepts and tools from a marketing perspective and as an integral part of the marketing strategy and business model chosen by an organization.  Different factors affecting and influencing the formulation of a pricing strategy are discussed, including costs, demand, competition, intermediaries, technology, data, AI, laws & ethics.
 

Course Date & Time

Mondays from 11 AM to 1 pm (Chilean time)