The course seeks to identify profitable business opportunities from an analysis of distribution channels and carrying out an omnichannel strategy.

The course seeks that the student knows the different business models that are presented in e- commerce. Likewise, it is sought that the student understands that in the era of omnichannel there are no longer online and offline strategies, but in a unique and associated strategy that has the consumer as its center. In addition, this course presents how to start and implement an omnichannel model for a company.

Faculty: Hernan Palacios

Course Date & Time

Wednesdays from 11:00 AM to 1 PM (US Eastern Standard Time)