The course designed for GNAM network focuses on two innovative and inspiring areas of management: Art and Lifestyle industry. You will learn about the best practices of art management in Italy, a country with the largest number of UNESCO World Heritage sites in the world, to get inspired to search for innovative solutions for industries of your interest. You will discover how Italian and European lifestyle industries are leading the paradigm shift caused by technological evolution, climate crisis, socio-demographic changes demonstrating its ability to resiliently redesign the business models and break free from the path dependence. The course will be taught by faculty that are leading experts in the areas of their research and will include interactive seminars, hands-on challenges and assignments, guest speakers and visits.
