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Content Tagged with Lee Yih Hwai

Associate Professor and Head of the Department of Marketing NUS Business School

The Magic of Apple’s Buzz Machine

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Our mission is to drive innovation and create value by connecting leading global business schools, their resources, and their stakeholders. Launched in 2012, the Global Network includes 33 leading business schools from diverse regions, countries, cultures, and economies in different phases of development. Member schools connect their students, faculty, staff, alumni and other constituencies so that they can deepen their understanding of differences and commonalities in their economies and increase their effectiveness.

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