An Ideas-Based Online Magazine of the Global Network for Advanced Management

One-Size-Fits-All Strategy in Emerging Markets Can Have Disastrous Results

In this interview, Dr. Farzad Haider Alvi, EGADE Business School professor and expert in Emerging Markets Business Strategy, argues that a one-size-fits-all strategy in emerging markets could generate undesirable results and explains the strategies that multinationals should follow to adapt to the different contexts in emerging markets. Dr. Alvi also gives the directors recommendations about how to deal with the institutional context of these markets.