Rethinking Marketing and Customers: Lessons from Behavioral Economics

February 4, 2015
Yale School of Management United States

The Yale SOM Alumni Association will host a webinar open to Global Network schools on February 6.

Global Network students, faculty and staff are invited to join a webinar on February 6, from noon – 1 p.m. EDT hosted by Yale SOM.  Professor Ravi Dhar will speak with experts about how behavioral economics is changing advertising, messaging, product innovation, and promotions, in the nonprofit, government, and private sectors.

Register:  https://zoom.us/webinar/register/957880826