Rethinking Marketing and Customers: Lessons from Behavioral Economics
February 4, 2015
The Yale SOM Alumni Association will host a webinar open to Global Network schools on February 6.
Global Network students, faculty and staff are invited to join a webinar on February 6, from noon – 1 p.m. EDT hosted by Yale SOM. Professor Ravi Dhar will speak with experts about how behavioral economics is changing advertising, messaging, product innovation, and promotions, in the nonprofit, government, and private sectors.
Register: https://zoom.us/webinar/register/957880826
Other Recent News
Wednesday, April 24, 2024
During Global Network Week, Yale SOM students travel to international business schools for a week of classes and cultural immersion. Here, they share their takeaways from the experience.
Wednesday, April 10, 2024
Ninety-eight students from seventeen Global Network for Advanced Management schools visited Yale SOM in March for a course on the Behavioral Science of Management. We asked some of them to share takeaways from their experience.
Wednesday, April 3, 2024
Idan Gez, an MBA student at the Technion – Israel Institute of Technology and a partner in two startups: one in the financial field (Dow Jokes) and the other in the field of electric vehicles (CommuniCharge), recently participated in the 4th Annual Global Network Stock Trading Competition, which is an online version of the Stock Trading Game that was created by Yale School of Management Emeritus Professor of the Practice of Finance Roger Ibbotson in the 1970s. Since 2021, students from Global Network for Advanced Management (GNAM) schools have been invited each February to participate in the game and compete against their peers around the globe. In February 2024, more than 225 students from 12 GNAM schools participated. In this post Idan reflects on his experience of the game.
