Koç University Graduate School of Business (Turkey)
City:
Istanbul, Turkey
Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Accommodation & Travel Information
Contact:
Başak Yalman (byalman@ku.edu.tr)
Yasemin Soydaş (ysoydas@ku.edu.tr)
Location: New Haven, CT
Date: March 3-7
Topic: Behavioral Economics, Finance, and Marketing
Company Visits: Hearst Corporation, Time Warner, Credit Suisse
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“Global Network Week is a program that is immersive in approach and essential to our core mission of fostering a truly global perspective. The schools involved cover the world and their collective influence and intelligence is very valuable. The program is an important component to building a management career.”
—Frederick Terrell SOM ‘82, Vice Chairman of Investment Banking, Credit Suisse, speaking to students during a company visit to Credit Suisse.