This Global Network Week (GNW) module explores entrepreneurship and corporate innovation within the context of emerging markets, with a particular focus on Mexico. Both are critical drivers of sustained economic development in Latin America, especially in a country like Mexico, where distinctive challenges coexist with significant opportunities. Innovation and entrepreneurial activity in Mexico must navigate challenges such as institutional constraints, market vulnerabilities, public security concerns, and income inequality. At the same time, important opportunities arise from a growing middle class, expanding access to technology, and Mexico’s strategic position within global supply chains, reinforced by its proximity and strong economic ties to the United States. Companies are increasingly leveraging emerging technologies and innovative business models to drive economic and social transformation, contributing to more inclusive growth and sustainable development. In this environment, fostering a strong culture of entrepreneurship and innovation is essential not only for domestic growth but also for strengthening long-term competitiveness and resilience in the global economy. Throughout the week, participants explore how companies develop and implement entrepreneurial and innovation strategies for both domestic and international markets. The module combines an understanding of Mexico’s business environment with an examination of firm-specific capabilities and challenges. Participants then apply these insights to the development of an innovative business concept. The program also provides immersive exposure to Guadalajara, one of Mexico’s leading technology and innovation hubs. Through its dynamic entrepreneurial ecosystem and concentration of technology companies, Guadalajara offers participants a distinctive setting in which to examine entrepreneurship and corporate innovation in practice and is frequently referred to as Mexico’s “Silicon Valley.”