A clear and concise communication of results is essential to a successful business analytics endeavor. In the context of business communication, data visualization could help deliver analytics results or tell stories by curating data into a representation easy to understand and navigate, with the valuable information and insights explicitly highlighted. Furthermore, interactive visualization could also be combined with automated analysis to provide business decision makers an effective way to explore a large data set, make interpretation, drill down to uncover hidden patterns and deeper insights, so as to leverage their domain knowledge to guide the data analytics process.

This course is intended to train students to understand and learn the human-centered approach in designing static or interactive visual presentation materials. Students will learn basic design principles to produce their own visual stories that address the business need of reporting and performance monitoring. Students will also be introduced with basic visual analytics techniques that integrate with machine learning models to reveal insights from large datasets. By completing the weekly hands-on exercises, students will also gain practical experience of using modern Business Intelligence tools for data visualization and visual analytics. 

The premise of this class is simple: you never make a business decision in a vacuum. A wide range of political, geopolitical, social, environmental or technological forces influence your business environment. The better you understand your business environment, the better placed you are to formulate the business problem you're trying to solve. And the better positioned you are to identify the type of transformation you, your business or your activity, or even your industry (or the industry you are advising) needs to go through in order to meet its objectives. This class is designed to help you develop the appropriate toolbox and the appropriate change-making skills to rebuild and reinvent obsolete business models in a wide range of industries. Even in a world that is deeply changing, you can still have impact so long as you give yourself the means to harness and even influence global and business dynamics, as impressive as they might look on paper.

The premise of this class is simple: you never make a business decision in a vacuum. A wide range of political, geopolitical, social, environmental or technological forces influence your business environment. The better you understand your business environment, the better placed you are to formulate the business problem you're trying to solve. And the better positioned you are to identify the type of transformation you, your business or your activity, or even your industry (or the industry you are advising) needs to go through in order to meet its objectives. This class is designed to help you develop the appropriate toolbox and the appropriate change-making skills to rebuild and reinvent obsolete business models in a wide range of industries. Even in a world that is deeply changing, you can still have impact so long as you give yourself the means to harness and even influence global and business dynamics, as impressive as they might look on paper.

Instructor: Jiying WANG

Course Date & Time

Saturdays, Jan 23, 30, Feb 13, 20, 0900AM-1230PM (GMT+8)