Strategic Marketing

Students who complete this course will be better positioned to fill senior management positions in general management, but specifically in marketing and brand management, digital marketing, product development, business development and be capable of successfully marketing and growing business start-ups.      

  • Students will be able to make sound strategic business decisions based on customer value.
  • Be able to make good strategic decisions by considering multiple variables such as competitors, environment, customer value, and business context
  • Students will be able agile in their decision-making by dealing with unexpected business challenges
  • Students will approach marketing decisions with a responsible and social conscience
  • Students will have an understanding of digital transformation in the organisation