Strategic Brand Management

Brand as a symbol for sale and an asset. The importance of developing a brand strategy. Building and measuring brand equity. Brand positioning, repositioning, and revitalization. Brand portfolio strategy. Brand extension and consolidation. Brand communication and new media. Brand Alliances. Retail branding. Luxury branding.

Faculty: Berk Ataman

Course Date & Time

February 19, 20, 21 & March 26, 27, 28 & April 16, 17, 18 at 2pm-6pm Istanbul Time