Sound, Status, and Style: Unveiling the Mutual Influence of Hip Hop and Luxury

HEC Paris France

Brands in the luxury industry have struggled over the past decade to find a lasting refresh to their legacy images. Caught between a need to stay relevant and caution to not buy into fads, the luxury industry may find a strong ally in the Hip Hop industry, which is edgy enough to add a shine, old enough to last a long time and hip enough to connect with a new generation of consumers,"

Course Date & Time

Tuesdays & Thursdays at 4PM (Paris Time) 60 minutes class + 30 minutes Office Hours / Q&A 13 days, 7 weeks: Sept 12, 14, 19, 21, 26, 28 | October 3,5,10,12, 17, 19 & 24th