New Product Development

In today's world New Product Development (NPD) is critical to the success and survival of organizations. This course is aimed at teaching the tools and techniques developed to support the NPD process, to gain insight from real NPD success and failure case studies and to implement the tools, techniques and insights in a simulated environment.

Course materials Textbook

Shtub, A. , M. Rosenwein, Project Management: Processes, Methodologies,

and Economics, 3/E, Pearson, 2016. Economics/dp/0134478665

Online course material:

Part of the course material is available at Students should take the free version of the course


The Project Team Builder simulator will be used as a platform for hands on, active learning of the course material. Each student must purchase the software at:

Tentative Schedule




On line course modules



Modules 1 and 2


Starting the NPD Process

Modules 3 and 4


Planning the NPD Process part 1

Modules 5 and 6


Planning the NPD Process part 2

Modules 6 and 7


Planning the NPD Process part 3

Modules 7 and 8


Executing the NPD Process

Modules 9, 10 and 11


Final Presentations

Team NPD Project Presentation



Team NPD Project Final Report due




Course Date & Time

2023 dates to be confirmed

2022 synchronous class meetings: Wednesdays 15:00-17:00 (Israel time); Sept. 7, 14, 21 &28; October 12; No class on October 5 or October 19; November 2; final presentations on November 9, 15:00 - 18:00 (3-hour class).