Seoul National University Business School South Korea
This program provides a comprehensive understanding of the unique cultural aspects of Korean and their significant implications for global business practices. Participants will dive into key areas such as communication styles, social hierarchy, business etiquette, and values, analyzing how these cultural elements shape negotiations, and decision-making processes. In addition, we will investigate the successful global expansion of Korean companies, including management styles and innovation approaches. The course consists of lectures, presentations and discussions led by SNU faculty members and distinguished guest speakers; visits to companies; final team project; and local cultural events.