The course will provide students with an overview about the most current challenges for industrial corporations, which are active on global markets. Strategic options for overcoming those challenges will be introduced and discussed based on results from academic research as well as business practice. A specific emphasis will be put on the perspective of companies from the emerging countries entering markets in the developed countries as well as of companies from developed countries entering emerging markets. This is reflected in the selection of the case studies, which are mostly authored by the teaching professor.
The 17.5 sessions of the course will be structured in three parts:
1. Intro and the transactional perspective: how to win a deal abroad
2. The business perspective: how to win the new markets
3. The corporate perspective: how to realign the corporation
Course Date & Time
Wednesday and Thursday 2.00 - 4.15 p.m. (CET) plus Nov. 4 2021, 4.30 - 6.00 p.m. (CET)