The course addresses the challenges of formulating and implementing business strategies in companies that are active on a global scale. As such it incorporates important recent developments in strategy research and practice bringing a broad perspective to issues of market strategies, business model innovation and digital business strategies in a global context. It challenges students with case-work and in-class discussion exercises that stimulate strategic decision-making in firms.
Faculty: Prof. Dr. Karlheinz Schwuchow
Course Date & Time
Friday evenings, 6:30-9:45 PM, Beijng Time; 8 times, no class on October 2 and October 22