MBA students often observe that the kinds of businesses that venture capitalists invest in are in innovative businesses where a new value proposition is being introduced. You are interested in starting or being part of a fast-growing entrepreneurial venture, but how do you validate this opportunity as one where you can attract investors and achieve high-growth? This is what this course is designed to teach you to do.
There are two learning objectives: First, to learn how to innovate in any environment (large or small company) and to learn the necessary skills for innovation. This module places a strong emphasis on active learning. It will be a hands-on course, in which the participating students will be asked to develop own ideas and will have to test them; they will also have to practice the “lean start-up methodology” in customer discovery and validation. Enterprising participants will also take their idea to actual stage of minimum viable product with an initial go-to-market validation by the end of this course.
Modes of Teaching and Learning
This course is based on learning by doing and learning by coaching. During the course, you and your team members will develop your own ideas, and to convert these ideas into market opportunities and test against customer reactions. You team’s role is to evaluate, validate, and enhance the project’s core value proposition and go-to-market strategy so that it can successfully source Seed/Series A funding. Your project should involve technology to enable the delivery of your value proposition. Upon successful customer validation, you and your team will create a funding pitch deck and present to a panel of venture capitalists.
The class sessions will be comprised of a combination of tutorials and plenary sessions. Tutorial sessions are where in-depth coaching of individual team projects in smaller groups to ensure deep attention and effective group learning. Plenary sessions are where knowledge disciplines are shared by the lecturer or guest speakers.
Lesson/ Week (all times are Singapore time)
Aug 22 Sat 9 am – 12 pm
Plenary – Introduction, Lean Startup, Entrepreneurial Mindset
Aug 22 Sat 12 pm – 3 pm
Plenary - Idea, Value Proposition, Customer Discovery
Sept 5 Sat 9 am – 3 pm
Plenary – Job to be Done, Competitor, Beach Head, Market Size
Plenary – Disruptive/Restorative Innovation
Sept 19 Sat 9 am – 12 pm
Group Learning Tutorial – Group A
Sept 19 Sat 12 pm – 3 pm
Group Learning Tutorial – Group B
Oct 3 Sat 9 am – 12 pm
Plenary – Quantitative Validation, Growth Hacking
Oct 3 Sat 12 pm – 3 pm
Plenary – Minimum Viable Product
Oct 17 Sat 9 am – 12 pm
Plenary Innovation Architecture
Oct 17 Sat 12 pm – 3 pm
Plenary Innovation Risk Cube
Oct 31 Sat 9 am – 12 pm
Plenary –Go to Market
Oct 31 Sat 12 pm – 2 pm
Plenary – Venture Ecosystem, Pitch Deck
Nov 7 Sat 12 pm – 3 pm
Plenary – Lessons Learned & Reflection/Judging panel of investors