With the pervasion of Internet, E-commerce has experienced rapid growth globally. China, as the largest developing country and emerging market, has great development in E-commerce. There are many E-commerce companies in China, which represent online business models, e.g. Alibaba, Jingdong, etc. In current enterprise operation and management, managers and business people are increasingly involved into the E-commerce-related decision-making and management. They are required to have certain understanding and knowledge on E-commerce management and operation.
This course aims to introduce E-commerce development in China, which covers the major E-commerce platforms, E-commerce payment, B2B E-commerce, Social media E-commerce, O2O and cross-border E-commerce. The purpose of the course is to provide students comprehensive E-commerce management knowledge to leverage more business value from the Internet. And this course focuses on the strategic management issues rather than the details of technology. An IT background is not required.
Faculty: XU Bo
Course Date & Time
Mondays, 7:00 - 10:30 p.m. (China Standard Time, UTC +8)