This course offers a concise yet comprehensive exploration of China’s dynamic and open business environment. It examines the cultural, social and political foundations of the nation’s rapid economic growth and analyzes China’s innovation initiatives alongside its sustainable growth strategies. The program further investigates the transformation of marketing practices under the dual influences of culture and technology, and evaluates the rise and accomplishments of China’s digital leaders within the distinctive Chinese digital ecosystem—particularly in the era of artificial intelligence. In addition, it addresses the internationalization of Chinese enterprises and the expansion of cross-border e-commerce. Through immersive experiences in China, students will gain a nuanced understanding of the factors shaping China's business landscape.
