This module is focused on teaching students how to research, plan, design and implement Digital Marketing Campaigns targeting real world scenarios. The module covers digital marketing strategy and planning, along with all the key digital marketing tools such as Search Engine Advertising, Display Advertising, Social Media Marketing (Organic and Paid), Email Marketing, Search Engine Optimisation and Measuring the impact of Digital Marketing. This module is hands-on and practical in nature, and students will use key digital tools as well as AI platforms to learn how to best develop and implement digital campaigns.

Course Date & Time

Tuesdays and Thursdays, 10 a.m. - noon (UK time)