Defining, Designing and Developing the Business Model (Business Model Innovation) Research & Design Reflective Playground

The core of Business Model Design relies on the skills and leadership of the entrepreneurial manager. It requires a disciplined approach in pursuing opportunities, assembling and aligning resources to accomplish important objectives. Jean Baptiste Say coined the word and concept of entrepreneur for the first time as “the agent that shifts economic resources out of an area of lower and into an area of higher productivity and greater yield”. Today, the definition of entrepreneurship is the “relentless pursuit of opportunity without regard to resources currently controlled,” so the main attraction of this course is showing alternative roads and diverse contexts and settings in which management creativity, design, discipline and innovation can be expressed in pursuit of value.
In this course, students will enhance two important skills: abstraction and intuition through visual thinking tools.
Business models are a key tool when launching a new venture or building a growth company. Business model design and analysis provides a simple and effective framework for evaluating new opportunities. It is crucial in order to stay alive.

Faculty: Luis Antonio Márquez Heine

Course Date & Time

Tuesdays, Thursdays and Saturdays. 9am to 12:30pm (CDT, Mexico City time). Specific dates: January 14, 21, 28. February 4, 11, 18 23, 25. March 2, 4, 9 and 11