Culture and Doing Business in Africa: The Case of Ghana

This course equips students with the skills to navigate doing business in Ghana and Africa by examining the cultural landscape, business environment, and current global challenges. Students will explore how history, religion, and social issues like women's empowerment influence business practices. They will gain practical knowledge of market entry, marketing strategies, and navigating the public sector, all while considering the impact of cultural differences and the changing global economic landscape.

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