The business environment all over the world is getting tougher, markets are becoming fragmented; an increasing number of firms are competing for limited client funds. In addition, artificial restrictions to competition are increasingly disappearing and the increasingly globalized economy means that local firms face competition from international players. The Covid-19 pandemic imposed additional challenges on businesses, but it also created potential opportunities for businesses.
The implications of these are that firms must differentiate themselves through innovation as innovation has become a critical tool for creating competitive disequilibrium, enabling the firms to create superior value for customers. In other words, firms need to constantly create and design new products and services to achieve sustainable competitive advantage. Technology plays a key role in innovation. Particularly in the post-Covid-19 era, technological solutions will play a key role in helping to navigate challenges. In sum, firms that are able to sustain a series of successful innovations will remain ahead of their competitors.
This course has been designed to achieve the following objectives:
Provide an understanding of various managerial issues involved in delivering strategic innovation.
Enable participants to understand how to become innovation leaders and change agents in identifying the need for innovation, building innovation into complex organizational processes and delivering strategic innovations to achieve competitive advantage.
Enable students to develop the ability to critically evaluate and apply concepts and approaches in managing technology and innovation
Faculty: Dr. Chidozie Nsoedo
Course Date & Time
Tuesdays and Thursdays, 5.30pm - 6.45pm (GMT)