Investigation of theories related to consumer decision-making process, attitudes and behavior. Use of applied examples from marketing, health and political communication to investigate the role of message, source and receiver characteristics in persuasive communication. Measurement of attitudes and message effects.
Faculty: Lemi Baruh
Course Date & Time
19.02.2021/20.02.2021/21.02.2021 & 26.03.2021/27.03.2021/28.03.2021 & 16.04.2021/17.04.2021/18.04.2021 at 9am-1pm Istanbul Time