Business Opportunities and Challenges in Emerging Markets




Strathmore Business School


Global Network of Advanced Management Week

Cohort- 2021 June 14th – 18th, 2021

Course Overview

Global growth has received optimistic perspectives in the recent past, with a growing interest in emerging economies. The perspective of emerging markets as new opportunities for business ventures and investments has been to a large extent due to geopolitical happenings at both macro and micro levels of these markets that have contributed impact of growth. These opportunities have positioned emerging economies as the new centers of attraction. There are various business opportunities that can be explored within emerging markets. However, coming with these opportunities are challenges that are unique to emerging markets that must be understood by interested investors, what we call in this module institutional voids.

This module will seek to help participants understand and appreciate the business opportunities and investments within emerging markets and the underlying challenges in these markets.  Though the focus will be on African economies, the course will draw learning examples from other emerging markets in South America, Eastern Europe and Asia. Participants will get to appreciate the great opportunities presented by these markets as well as appreciate that the business environment in emerging markets is also faced with the shortcomings of institutional voids

Course Objectives

  • Understand emerging markets and explore trends in the past decade and why there would be an interest in emerging markets.
  • Discuss the misconceptions about doing business in emerging markets, especially Africa,
  • Review how alliances, partnerships, competitiveness, among others impact growth.
  • Recognize the institutional voids in emerging markets and how to exploit these voids as business opportunities.
  • Understand the entry strategies into emerging markets and how to win in these markets
  • Understand risks and tradeoffs in emerging markets investments
  • Understand the need to Manage ethical challenges in emerging markets
  • Emerging Arena: Understand the role of innovation, eg disruptive innovations emerging markets


Format of classes

The delivery of this course will be interactive consisting of classroom Zoom sessions, industry guest speaker, use of live cases, Company Videos, project work within groups as well as individual reflections. We shall also have student panel discussion on the various subjects to be covered in the course. We shall also have a virtual Industry visit to one of the Local Kenyan companies with regional presence.

Course Materials

  1. Winning in Emerging Markets: A Road Map for Strategy and Execution      (Tarun Khanna; Krishna G. Palepu)       Harvard Business Publishing Product Number: 13216 Year: 2010
  2. Doing Business in Emerging Markets: Roadmap for Success (Marcus Goncalves, José Alves, and Rajabahadur V. Arcot) Business Expert Press, LLC 222 East 46th Street, New York, NY 10017 www. businessexpertpress. ComYear:2015
  3. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Prahalad, C. K.) Updated 5th Anniversary Edition© 2010 by Pearson Education, Inc. Publishing as Prentice Hall Upper Saddle River, New Jersey 07458
  4. Several Journal references
  5. Selected Case Studies

Academic Assesment

The students will be assessed through the syndicate project work and class participation


Kindly note that punctuality is fundamental. Further, active and relevant participation in class discussions is essential. Electronic devices can only be used to aid the class not to disrupt the class.  Since this is an online course, puncuality and particuipattion in classes will be considered as a key part classwork.


  1. Students are required to participate fully in the classwork and groups assignments throughout the period
  2. Any student in this course who has a disability that may prevent him or her from fully demonstrating his other abilities should contact the course leader as soon as possible so we can discuss accommodations necessary to ensure full participation and facilitate his/her educational opportunities.


Syndicate projects

Each syndicate group will expected to identify either a company,  or a subject of interest in the coursework and carry out a detailed analysis. Groups will be required to present their work in class.

Syndicate groups will will be required to work on their concept paper and submit by the second day of the course.  The final presentations could be through power point with any video presentation being no more than 5 minutes while the whole presentation should not exceed 20 minutes.                                           

Faculty information : Contact faculty


William Kirwa


Must attend class sessions that will run between 8:00 am - 5:00 pm (EAT).