Behavioral Science of Management (MBA Week)

 

There is a growing recognition that consumers, managers, employees, investors and others behave in ways that violate our assumptions about rational behavior. Effective leaders take these behavioral tendencies into account. This module will explore various types of behavioral tendencies and their consequences for management. Topics may include: how to approach complex situations, behavioral economics, behavioral finance, consumer behavior, negotiation and other relevant managerial situations.

Faculty Involved (tentative list): Nicholas Barberis, Daylian Cain, Zoë Chance, Shane Frederick, Gal Zauberman, Nathan Novemsky

Other elements: tour of Yale University, company visits.

Smurfit students blog about the October 2018 GNW at Yale

For reference, sample schedule from March 2019