Behavioral Science of Management

There is a growing recognition that consumers, managers, employees, investors and others behave in ways that violate our assumptions about rational behavior. Effective leaders take these behavioral tendencies into account. This module will explore various types of behavioral tendencies and their consequences for management. Topics may include: how to approach complex situations, behavioral economics, behavioral finance, consumer behavior, negotiation and other relevant managerial situations.

Faculty Involved (tentative list): Nicholas Barberis, Daylian Cain, Zoë Chance, Shane Frederick, Gal Zauberman, Nathan Novemsky.

Smurfit students blog about the June 2018 EMBA GNW at Yale