Global Network Week Report: Koç University Graduate School of Business

March 21, 2014

Koç University Graduate School of Business (Turkey)

City:

Istanbul, Turkey

Topic & Description:

From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy

Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.

Program Schedule

Accommodation & Travel:

Accommodation & Travel Information

Contact:

Başak Yalman (byalman@ku.edu.tr)

Yasemin Soydaş (ysoydas@ku.edu.tr)

 

A dispatch from Koç's "From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy" course.

 

Location: Istanbul, Turkey

Topic: From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy

Company Visits: Arçelik, Turkcell, Yemek Sepeti

Coursework: Lectures focused on the development of the Turkish economy and global expansion strategies used by Turkish companies. 

Follow: @KoçUniGSB, Facebook


  
    

View more photos from Koç.


 

Follow #GNW2014 on Tumblr 

About Global Network Week