Koç University Graduate School of Business (Turkey)
City:
Istanbul, Turkey
Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Accommodation & Travel Information
Contact:
Başak Yalman (byalman@ku.edu.tr)
Yasemin Soydaş (ysoydas@ku.edu.tr)
They tackled a business case study in Mexico, visited the European headquarters of Google and Facebook in Ireland, and debated intellectual property law in China. Students from member schools of the Global Network for Advanced Management sampled commerce around the world from October 14 to 18.
During Global Network Week, graduate business students travel to member schools for intensive study organized around a theme that includes company visits and networking opportunities. This year, seven schools in China, Ireland, Israel, Mexico, Spain, and the U.S. took part.
“The trip shed a lot of light on how Mexico’s economy has grown—the Mexican Miracle—initially because of political stability and the nationalization of oil, and most recently because of free trade agreements with the U.S. and Canada,” said Lokesh Todi, a student at the Yale School of Management.
UCD Smurfit School, Dublin
Technion‐Israel Institute of Technology, Haifa
EGADE Business School, Mexico City
Yale School of Management, New Haven
School of Management, Fudan University, Shanghai
See more dispatches from Global Network Week on the Yale SOM Tumblr.