Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Başak Yalman (firstname.lastname@example.org)
Yasemin Soydaş (email@example.com)
Fifteen days over two years. Seventeen schools. Hundreds of options. The Global Network for Advanced Management is offering a new, first-of-its-kind non-degree program, the Certificate of Excellence in Global Business, designed to accelerate the careers of executives by providing access to elite business schools around the world.
To succeed globally, leaders need to understand local, national, and regional contexts. The certificate program equips leaders with the skill set to navigate the complexity of a globalized business landscape. Executives will learn from top faculty across the world how to identify risks before the competition and recognize opportunities that can tip the balance in favor of your organization.
“The Certificate of Excellence in Global Business has advantages for both faculty and leaders,” said Molly Nagler, Associate Dean for Executive Programs at Yale SOM. “Schools have the opportunity to present the best of what their faculty has to offer, and leaders can take that information and use it to give their organizations a competitive advantage.”
Christoph Burger, Senior Associate Dean of Executive Education at ESMT, said, “As executive education is increasingly globalized, the GNAM Certificate gives our participants the opportunity to build up an international network with 17 top business schools from around the world.”
Over a two-year period, participants design personal curricula, selecting 15 days of executive education programs from a minimum of three different Global Network schools in two countries. Programs include “Leading the Global Supply Chain” at Switzerland’s IMD Business School, “International Risk Management” at HEC Paris, and “Innovation as a Corporate Model” at ESMT Berlin, among more than 100 others. The program culminates in a capstone project completed alongside faculty members and students’ global peers, which will add immediate strategic value to the participant’s organization.