The Creativity Business in Africa: An immersion into the Creative Industry in Nigeria
Lead Facilitator: Dr Marvel Ogah
Email: mogah@lbs.edu.ng
Link to detailed program schedule >>
- Programme Synopsis and Objectives
This program will focus on the business of creativity in Africa. Participants would use their knowledge of Nigerian creative industries as a unique context to showcase how creativity can be transformed into an innovative business opportunity in other climes. It would also provide a platform for participants to gain insight into the different creative industries to guide industry practitioners to create strategic roadmaps. The program would be relevant because it will provide a unique opportunity to showcase how organisations in the creative industry are using innovative and indigenous means to drive value for their stakeholders within emerging economies in Africa. In summary, this program would offer participants the followings:
- A novel experience of replicable and creative business models in emerging economies within the context of a new normal under COVID-19 conditions.
- A toolkit for crafting creative strategies in emerging markets as applicable in the entertainment, music, film, arts, fashion, and media sectors.
- High-level networking and exchanges with the creative business community of the world's fastest-growing city of Lagos.
- An opportunity to build consulting skills via engagement with major stakeholders in the creative industry.
- Programme Outline:
The five-day program would explore the following topics and activities:
Day 1 - Virtual Sessions on the Creative Industry: Lecture & Discussion, Case discussions, and Interactive Panel with Industry Experts from the Creative sector.
- Understanding the nature of the Nigerian Creative Industry: Challenges and Opportunities in 2020 & beyond.
- Transforming creativity into innovative business opportunities.
- Driving the creative process from an emerging economy perspective to a global context.
- An interactive session with executives of selected creative organisations / creative sector.
- Virtual Networking
- A discussion question will be posted on the LMS platform ( Asynchronous activity) for GNAM participants.
Day 2: Virtual Trips to Major Creative, Arts, Entertainment, and Media hubs in Lagos
- Group-based learning of selected entertainment media organisations, museum, and creative hubs in Lagos(PAU museum, Channels TV, Genesis Deluxe Cinema, Chocolate City Group, House of Tara, and Ruff & Tumble)
- Group-based reflections after the virtual learning trip session.
- Games
Day 3 and 4: Virtual Consultation with Selected Creative Organisations.
- Groups will spend two days consulting virtually with selected Creative / entertainment companies experiencing peculiar problems especially during Post-COVID era ( Chocolate City Group, Ruff n Tumble, SO&U, Genesis Deluxe Cinema, and House of Tara).
- Games, Culture & People, and Entertainment slot by Teniola Apata(Teni the Entertainer).
- A discussion question will be posted on the LMS platform ( Asynchronous activity) for GMAM participants.
Day 5: Program Wrap-up: Guest CEO session, Group presentations and Presentations of Certificates.
- Groups will present the preliminary findings from the consulting project to CEOs of the selected companies and industry guests from the creative sector.
- Meet-the- CEO session (Mr John Momoh, CEO, Channels TV)
- Award of Certificates
- Online social networking
- Pedagogy/Design/Methodology
- Synchronous and asynchronous delivery of content
- Deep immersion into Nigerian creative sector, creative industry expert sessions, consulting sessions with selected entrepreneurs in the creative industry, cultural events and experiential learning sessions
- Credit Unit: 1.5
- Core Programme Faculty
|
Faculty |
Relevant Expertise |
|
Dr Marvel Ogah |
|
|
Helen Ese Emore |
|
|
Mr Henry Onukwuba |
|
READING LIST
PRE-COURSE READING MATERIALS
*The readings and videos would be mounted on LBS Learning Management System. Access information will be made available to participants via emails.
- Personal profiles faculty and CEOs would be available on LBS LMS E-learn.
- Watch 2019 GNAM video: https://www.youtube.com/watch?v=xoVRefCROCc
- Watch Lagos through my eyes: https://www.youtube.com/watch?v=B-vBScLNME
- Reclaim Your Creative Confidence ( HBR Article, 2012)
- https://businessday.ng/opinion/article/the-multichoice-way-of-growing-nigerias-creative-industry/amp/ (Nigeria Creative Industry, Fastest Growing in the World)
- Technical Note (Henrietta Onwuegbuzie): Indigenous Knowledge as A Global Competitive Advantage and a Significant Source of Non-Oil Export Revenues
- The LBS Dress Code
COURSE READING MATERIALS
Session 1: Understanding the Creativity Process in Nigeria: Challenges and Opportunities in 2020 & beyond.
Pedagogy: Lecture and Discussion
Readings: 1. Oscar-Winning Direction: Keys for leading and managing creative projects
(Gemma Tonijuan, IESEInsight, 2016)
Facilitator: Helen Ese Emore
Session 2: Transforming Creativity into Innovative Business Opportunities.
Pedagogy: Case Discussion
Case: Mainframe film and TV productions: Launching MAAMI (by Dr Uchenna Uzo and Prof Albert Alos, LBS Case, 2016)
Facilitator: Dr Marvel Ogah
Session 3: Driving the creative process from an emerging economy perspective to a global context.
Pedagogy: Interactive Panel Session with Industry Experts from the Creativity Sector
Facilitator: Mr Henry Onukwuba
COURSE EVALUATION
Grades in this course will be based on experiential learning reports (20%), group presentation of preliminary findings of the consulting project (40%), final brief of the consulting project (40%).